Zagu
From nostalgic sip to next gen hit: Paving the way for Zagu’s sweet comeback while boosting its cool factor
Party Party
From unknown to unmissable: No longer just part of the party but the life of the party by owning the space of effortless joy
Victory Liner
From miles to meaning: How Victory Liner turns every ride into memories and milestones
The Hauslands Clarkway
From silent to sell-out: the successful The Hauslands Clarkway launch The Challenge The Hauslands Clarkway was a virtual unknown in a crowded and competitive real estate market. It’s location raised security concerns despite its accessibility. The Abe-abe Solution A combination of compelling storytelling and strategic visibility through a mix of OOH materials, brochure, and other […]
The Hauslands
From building homes to becoming a household name: The Hauslands brand transformation story
Valentine’s Day Shoot Shenanigans
Ever feel like your office is suddenly a rom-com set? That’s my reality today. The team kicked off a Valentine’s Day content shoot right outside our door—think heart-shaped balloons, soft lighting, a couple on a mock date, and enough glitter and romantic decorations to rival a rom-com climax. We’re crafting those irresistible social reels: flirty […]
Star Magsino, Social Media and Community Lead
Magsino is the Social Media and Community Lead of Abe-abe and a certified expert in Social Media Marketing. She is one of the brains behind the successful launch of Kalu, one of Pampanga’s premier gyms. Star is a builder of connection, not just content. Her strength is turning brand stories in conversations through strategy-led social […]
Andrei Razon, Junior Art Director
Andrei Razon is the Junior Art director of Abe-abe. In his previous work, he was the creative force behind the successful Chef Baboy brand creation, where he designed the entire brand system – from logo and menu to signage, store façade and interiors. A multidisciplinary visual creative, he specializes in brand identity design, art direction, […]
Fey Gerero, Campaign Lead and Copywriter
Fey Gerero is the Campaign Lead and Copywriter of Abe-abe. She holds a Master’s Degree in International Studies, Fey brings a strong understanding of how culture, society, and human behavior impact the way brands connect with different audiences. As one of Abe-abe’s pioneer creative team members, she has helped win major pitches and is currently […]
Bern David, Account Manager
Bern David is the Account Manager of Abe-abe. She is a consistent President’s and Dean’s lister graduate with a degree in Bachelor of Arts in Communication. A client-focused project lead, Bern brings a strong foundation in relationship management and campaign coordination, ensuring that creative ideas translate into clear actions and seamless execution. She manages client […]