From silent to sell-out: the successful The Hauslands Clarkway launch
The Challenge
The Hauslands Clarkway was a virtual unknown in a crowded and competitive real estate market. It’s location raised security concerns despite its accessibility.
The Abe-abe Solution
A combination of compelling storytelling and strategic visibility through a mix of OOH materials, brochure, and other collaterals. Abe-abe helped position the Hauslands Clarkway as a suburban sanctuary that’s built around connection, security and well-being.
The Results
After the launch, phase 1 sold out quickly with the The Hauslands Clarkway gearing up for the launch of phase 2.
Out of Home
