The Hauslands
From building homes to becoming a household name: The Hauslands brand transformation story
Valentine’s Day Shoot Shenanigans
Ever feel like your office is suddenly a rom-com set? That’s my reality today. The team kicked off a Valentine’s Day content shoot right outside our door—think heart-shaped balloons, soft lighting, a couple on a mock date, and enough glitter and romantic decorations to rival a rom-com climax. We’re crafting those irresistible social reels: flirty […]
Star Magsino, Social Media and Community Lead
Magsino is the Social Media and Community Lead of Abe-abe and a certified expert in Social Media Marketing. She is one of the brains behind the successful launch of Kalu, one of Pampanga’s premier gyms. Star is a builder of connection, not just content. Her strength is turning brand stories in conversations through strategy-led social […]
Andrei Razon, Junior Art Director
Andrei Razon is the Junior Art director of Abe-abe. In his previous work, he was the creative force behind the successful Chef Baboy brand creation, where he designed the entire brand system – from logo and menu to signage, store façade and interiors. A multidisciplinary visual creative, he specializes in brand identity design, art direction, […]
Fey Gerero, Campaign Lead and Copywriter
Fey Gerero is the Campaign Lead and Copywriter of Abe-abe. She holds a Master’s Degree in International Studies, Fey brings a strong understanding of how culture, society, and human behavior impact the way brands connect with different audiences. As one of Abe-abe’s pioneer creative team members, she has helped win major pitches and is currently […]
Bern David, Account Manager
Bern David is the Account Manager of Abe-abe. She is a consistent President’s and Dean’s lister graduate with a degree in Bachelor of Arts in Communication. A client-focused project lead, Bern brings a strong foundation in relationship management and campaign coordination, ensuring that creative ideas translate into clear actions and seamless execution. She manages client […]
Manny Nepomuceno, General Manager, CFO and Cofounder
Manny Nepomuceno is the CFO, Co-founder and General Manager of Abe-abe. He is a fintech innovator who helped transform the Philippine investment landscape through digital platforms. He ran a fintech company called Seedbox for ATRAM, a premier investment company, where he designed the GCash G-Invest function and transformed the investment fund industry. He completed his […]
Cheech Santos, Chief Creative Officer and Cofounder
Cheech Santos is the Chief Creative Officer, Co-founder, and Creative Strategist of Abe-abe. She’s a Campaign Brief Asia-ranked Top Creative with multiple local and international awards. Her expertise is omnichannel storytelling, threading one compelling idea across platforms and touchpoints where people live, scroll and engage. She has brought her experience to Abe-abe, shaping work that […]
Pen Roque, CEO and Cofounder
Pen Roque is CEO, Co-founder, and the Strategic and Design-thinking Lead of Abe-abe. He is one of the rare Filipino marketing experts formally trained and certified in Human-centered design. He specializes in service design, innovation strategy, and brand transformation. He masterfully connects empathy with business growth using innovation strategies that transform brands. For Abe-abe, he […]