Pen Roque is CEO, Co-founder, and the Strategic and Design-thinking Lead of Abe-abe. He is one of the rare Filipino marketing experts formally trained and certified in Human-centered design. He specializes in service design, innovation strategy, and brand transformation.
He masterfully connects empathy with business growth using innovation strategies that transform brands. For Abe-abe, he led the launch of insight-driven campaigns that are rooted in real human needs for clients such as The Hauslands, Zagu, Party party, and Victory Liner.