BIC Ballpens
Isang love story na sinulat ng BIC Dubbed as the “Viral Kilig” film,featured in media like spot.ph and Cosmo.phReached over 5.5M views in 1month25.8K sharesViral Content BIC Ballpen Digital Campaign Influencers created awareness for BIC as Best-In-Class.Over 4,000 followers for the user-generated platform of BIC.Digital shorts gained over 500K per release of video.
Hada Labo
Over 17M PR Value during the launch phase as Hada Labo entered PH and gave birth to the mochi skin!
FWD
Invaded The Nation With a Health & Wellness Advocacy Campaign – from Manila, Baguio, Cebu to CDO
Hallmark
From cards to connections through life’s celebrations: Shifting the narrative from just buying cards to making memories with Hallmark
Bic Lighters
The Challenge BIC Lighter was struggling to be seen in a sea of cheap generic lighters. Top-of-mind recall and preference for the brand needed to be boosted among young, lifestyle-driven users. The Abe-abe Solution We launched a digital campaign anchored on “Sparking fun in every moment.” We positioned BIC Lighters as a safe reliable partner […]
Allu
From obscurity to opportunity: Positioning the brand as not just a trusted buying platform but a champion of sustainability
Zagu
From nostalgic sip to next gen hit: Paving the way for Zagu’s sweet comeback while boosting its cool factor
Party Party
From unknown to unmissable: No longer just part of the party but the life of the party by owning the space of effortless joy
Victory Liner
From miles to meaning: How Victory Liner turns every ride into memories and milestones
The Hauslands Clarkway
From silent to sell-out: the successful The Hauslands Clarkway launch The Challenge The Hauslands Clarkway was a virtual unknown in a crowded and competitive real estate market. It’s location raised security concerns despite its accessibility. The Abe-abe Solution A combination of compelling storytelling and strategic visibility through a mix of OOH materials, brochure, and other […]