Live to Move Campaign
Transforming Consumer Behavior
Invaded The Nation With a Health & Wellness Advocacy Campaign –
from Manila, Baguio, Cebu to CDO
186%
Above attendance target
130%
Above target conversion into leads
23
Onboarded partners or institutions
Insurance Asia Awards
FWD Live to Move Marketing Initiative of the Year
FWD Life Ranks 12th
over-all after only 3 years in the Philippines (from 32nd place)