The Challenge
In a digital-first world, a heritage brand like Hallmark has lost its appeal and relevance especially among the Gen Z.
The Abe-abe Solution
We created a logo that gives a nod to Hallmark’s legacy while giving it fresh spin. It appeared in a series of shorts that highlighted its offerings from cards to gift wrappers, tags and gift items.
The Results
Hallmark was able to rekindle its relevance to the Millenials and Gen Z by cementing its role in strengthening connections through celebrations.
Contents that UPLIFTED
AND REDEFINED ROLES
3.2M increase in page engagement for Q4 of 2019.
Reaching 1M in impression per video released.
x2 of PR investment for influencer relations
30,000 average reach for feature articles.